Motivational Interviews and Assessments for Recruiting, Team Building, Sales and Marketing
For Recruiting and
Motivational interviews using neuro-linguistics are
quick, accurate assessments for predicting behaviour and managing
Motivational interviews will give you
insight into how people will organize their work, how they think about
what they do and how they do it.
Matching Talent With
recruiting, managing, coaching, or influencing, motivational interviews
will help you make more of the right decisions.
guess work out of hiring
productivity using task compatibility (match people and tasks)
stress and increase job satisfaction
team conflicts and optimize collaboration
productivity and job satisfaction, reduce attrition
communications and build trust
For Sales and Marketing Communications
Motivational interviews go beyond surface communication and reveal the
hidden emotions driving decisions and behaviour.
The use of neuro-linguistics,
unconscious and non-verbal communications to decode motivational
strategies, bypasses conscious mind interference and provides critical
insights and predictions about decisions and behaviour.
By matching your customers' unconscious
motivational strategies with words, images and sensory impressions, you
can create compelling sales and marketing presentations.
Understand why your current customers buy – how they are motivated.
(The brain science behind decisions.)
Attract new customers and market segments.
the power of everyday language and sensory impressions and help
people make better decisions personally and professionally.
customer satisfaction — inside and outside
Consider motivational interviews
your plan requires a higher return on
sales and marketing activities.
Your team —
all qualified and very capable people — are performing below potential
and you're not sure why, or how to motivate change.
Productivity would increase with
better and faster communication within your organization.
You'd like stronger ties with existing customers and a better
sales process for new market opportunities - but you'd like to achieve
this through existing resources.
You'd like a template for hiring
more top performers – matching talent with role and responsibility.
Increase sales results, achieve marketing advantages, resolve
customer service gaps, increase productivity and employee
satisfaction by focusing on:
decoding non-verbal communication and motivation strategies for different types of
how they make decisions about your products and
services, their mental blind spots and the unconscious filters
motivating the way they buy.
and customer service
ensuring your front line people
have attitudes and beliefs aligned with your marketing strategy
and that everyone uses motivation questions, non-verbal sensory
signals and the right language to communicate
the way customers need to hear.
Employees throughout the organization
Increasing R.O.I. by increasing job fit and retention, building on the strengths of your
people and creating conditions for high performance teams.
Motivational Interviews and
Job Fit ● Communications
● Motivation ● Team Building
● Recruiting ● Retention
Improving job fit
and productivity means
understanding how potential employees make decisions and
respond to adversity, before you hire them!
Résumés, education and work
history may tell you what a person has been trained to do, what they may be
capable of doing—but gives little insight into what they'll be motivated to
do, consistently. See
Influencing Minds for
To hire well,
you'll need the answers to other important
questions like ....
- What will it take to motivate this
person and keep them engaged in their job over the long term?
- How will they process information and make decisions
in task specific situations?
- What kind of information will they pay
attention to and what will they miss or dismiss?
- What type of tasks do they do well,
and what will set them up for failure?
- What is their tolerance for change?
- How will they will fit in with existing team members?
- How are they likely to function under
pressure and in your work environment?
Interviews can take as little as 30 minutes per person
using face-to-face or telephone interviews (Face to face is preferred.)
The process is highly accurate because ...
out spontaneous emotional
unconscious communication — subtle non-verbal cues and the structure
answers distorted to reflect what people think you want to hear,
want you to think about them, or want to think about
reveals deeply ingrained, mental programs governing how people
automatically respond, and communicate, what they'll focus on, how
they'll approach a task and what will motivate them at work.
Standard interviews and psychometric tests are susceptible to
Use Motivational Interviews for ...
- Recruiting and retaining high performance teams.
- Building a blue print for ideal performance
in key roles and providing a template for people most likely to be successful
in those positions.
- Increasing motivation and productivity and
retaining your best employees through better job fit.
- Improving the quality of communications and increasing cooperation.
- Lowering stress levels, increasing job
satisfaction and work life balance.
- Resolving conflicts and turning different working styles into opportunities
to benefit from a balanced
- Managing team cultures and gaining
valuable insights from the attitudes and beliefs
operating within a team. Measuring changes to culture over time.
- Providing managers with the specific
language needed to motivate and influence each member of their team.
Benefits others have achieved ...
used the interview process during recruitment, they were able to achieve a better job fit
over all . . .
Sales and marketing professionals using motivation and
behaviour communication skills create a deeper level of trust and are able
to identify what customers can't or won't tell you about their needs and
- Predicting a candidate's behaviour in
organizational setting, enabled them to match the person with functional demands and
the working environment.
- Employee retention went up.
- Stress was
- Cooperation and productivity
- They uncover the unique emotional triggers
for each client.
- They learn to use the ‘language of
action,’ specific words that will create compelling
motivation in each customer.
- As a result, sales increase.
- And relationships are strengthened as
clients feel their needs are truly understood.
use motivation and behaviour interviews to select CSRs with a natural
ability to function using sensitive auditory cues to
build rapport and lead customers through complex processes as required for telephone work.
Contact us to learn how you can benefit. Call: 416-492-3200
- Customer satisfaction levels go up.
- On-the-job stress is reduced.
- Productivity grows as
- Call handle time decreases.
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